Services Search Engine Optimization Increasing Link Popularity
| Link Popularity Enhancement |
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 Link Popularity Helps Cultivate Your Website's Reputation
These days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, is often misunderstood. What is Link Popularity?The theory goes something like this: The search engine powers-that-be, have decided that if other sites are linking to your site, it must be a winner, therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones. Most search engines are thought to place some emphasis on link popularity in their ranking algorithm. Some people believe that the number of sites pointing to your site is what determines your link popularity, and the more links there are, the higher your ranking will be. However, that is only partially true. The search engines (and those that program them) are not dumb. They are used to search engine spammers trying to cheat their way into getting a high ranking. Because of this, the search engines are not just looking for the number of links that point to a site, but the quality of those links. There appear to be two types of links that get factored into the link popularity equation. Links from other sites that focus on the same keyword phrases your site focuses on, and links from relevant categories in major directories and industry specific portals. "Free For All" (FFA) sites, do not constitute quality links, so don't waste your $24.95 submitting your site to 500 of them. Links from sites that focus on topics that have nothing to do with your site probably won't help you win any link popularity contests, either. How Does Link Popularity Work?Here's an example of how I believe link popularity works: Let's say that Bob's Pizza Palace Web site has a link to Joe's Men's Clothing store. This probably won't help Joe's link popularity for the keywords "men's clothing." However, if both Bob's Pizza Palace and Joe's Men's Clothing Store are both located in the city of Boston, and people are searching for "men's clothing in Boston," the quality of that link, may have just gone up a little. There's now a common thread (Boston) between the sites. It probably won't help for those people simply searching for men's clothing, but may help if they're searching specifically for stores in the City of Boston. A higher quality link for Joe, however, would be one from "Sam's Clothing Store Directory," which lists a whole bunch of clothing stores that can be found on the Internet. That is exactly the kind of link that the search engines would credit toward link popularity. The key is in having that common thread between the sites. Learn more about link popularity enhancement.Search Engine Optimization ServicesIncrease your website's visibility in the major search engines with ABC4PC's Search Engine Optimization Services.Explore how strategically defined keywords and phrases will impact your traffic, brand, leads and sales. Other ABC4PC services:
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