| Increasing Link Popularity |
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 Do I need to worry about Link Popularity?
In general, there's no need for the average site to obsess over link popularity. From my experience, (and contrary to popular belief), link popularity constitutes only a very small element of most search engines' ranking algorithms. How much it actually boosts a site's ranking, is debatable. I have found that for most sites, simply having good representation in the major search Directories such as Yahoo!, Dmoz and LookSmart, can go a long way towards link popularity. For sites that are trying to rank high with extremely competitive keywords, it may be helpful to actively search out links from other relevant Web sites. This doesn't mean you should go out and create a whole bunch of domains yourself and link them all together. It simply means you should look for sites that use the same keywords that your site uses, and see if they have a links page that they'd be willing place your link on. Industry specific portals/directories are also a great place to look for links. Even if you don't care about link popularity, being listed on other relevant sites, is always a good idea. Very often, these types of links will bring more traffic to your site than a high search engine ranking will bring. Therefore, searching them out is often worth the time and effort. How to get linked without even trying!Interestingly enough, if your site is well written and provides a lot of useful information, you won't have to search out links at all. Other sites will link to yours of their own volition. Without actively requesting any links (other than the major Directories and a few sites that list email newsletters), many highly relevant sites have added Rank Write to their list of links. Each week, I find more and more sites that have added our link. This, of course, is the ideal, and isn't going to happen for every site. However, if done correctly, even some commercial sites might be able to benefit from this approach. If the commercial site adds some content, and if the content is unique and useful, other sites may want to link to it. You just need to be creative. For instance, Joe's Men's Clothing Store, could add some pages describing the latest trends in men's fashion. What's hot this season, and what's not. If Joe does a good job presenting this information, and updates it often, other fashion sites might add a link to Joe's site, because it adds value to their own site. These are the types of things you need to think about when it comes to the link popularity of your site. How can you make your site so good that others will be only too willing to link to it, without you even having to ask for it? If you can figure that out, you won't have to worry about link popularity ever again! Maximize your web site visibility with ABC4PC's Search Engine Optimization Services. Other ABC4PC services:
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